Agency Report 2023—What's inside

Business in transformation: Where agencies are going and growing Published on April 24, 2023 Agencies still create ads, but the business today is more about creating change as agencies and agency companies pitch the promise of data and digital to help clients connect with consumers. Ad Age’s 79th annual Agency Report shows who’s on top. Agencies are more than what’s advertised Services related to data, digital, technology and commerce are driving growth Growth for agencies and agency companies Revenue growth by discipline. Organic growth by agency company. Agency growth over time Biggest agency companies Ranking of world’s 25 largest agency companies Datacenter: Agency companies database Facts and figures on world’s 25 biggest agency companies including profiles and agency holdings. Exclusive content available to Ad Age Datacenter subscribers Agency company revenue by client sector Share of revenue that comes from marketers in such sectors as consumer goods, technology and health care Digital and marketing transformation How agency companies play in an arena including data, tech, consulting and services tied to commerce (e‑commerce, omnichannel marketing) and experience (digital brand experience, experiential marketing) Summary of agency discipline listings Agencies by discipline including ad agencies, CRM/direct marketing, health care, media, promotion and public relations Datacenter: Expanded agency listings Expanded agency listings by discipline, downloadable in Excel. Listing of U.S. agencies from all disciplines. Exclusive content available to Ad Age Datacenter subscribers Agency employment Ad agency employment. Job growth at major agency companies About Ad Age's annual Agency Report How Ad Age produced its 79th annual Agency Report. Links to past Agency Reports Ad Age Datacenter features premium content, including profiles of the biggest advertisers, agency companies and more. Questions? We can be reached at agencyreport@adage.com. Web production by Corey Holmes.

Agency Report 2023—What's inside

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