Business in transformation: Where agencies are going and growing

Published on April 24, 2023

Agencies still create ads, but the business today is more about creating change as agencies and agency companies pitch the promise of data and digital to help clients connect with consumers. Ad Age’s 79th annual Agency Report shows who’s on top.

Agencies are more than what’s advertised

Services related to data, digital, technology and commerce are driving growth

Growth for agencies and agency companies

Revenue growth by discipline. Organic growth by agency company. Agency growth over time

Biggest agency companies

Ranking of world’s 25 largest agency companies

Datacenter: Agency companies database

Facts and figures on world’s 25 biggest agency companies including profiles and agency holdings. Exclusive content available to Ad Age Datacenter subscribers

Agency company revenue by client sector

Share of revenue that comes from marketers in such sectors as consumer goods, technology and health care

Digital and marketing transformation

How agency companies play in an arena including data, tech, consulting and services tied to commerce (e‑commerce, omnichannel marketing) and experience (digital brand experience, experiential marketing)

Summary of agency discipline listings

Agencies by discipline including ad agencies, CRM/direct marketing, health care, media, promotion and public relations

Datacenter: Expanded agency listings

Expanded agency listings by discipline, downloadable in Excel. Listing of U.S. agencies from all disciplines. Exclusive content available to Ad Age Datacenter subscribers

Agency employment

Ad agency employment. Job growth at major agency companies

About Ad Age's annual Agency Report

How Ad Age produced its 79th annual Agency Report. Links to past Agency Reports

Ad Age Datacenter features premium content, including profiles of the biggest advertisers, agency companies and more.

Questions? We can be reached at [email protected].

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