Business in transformation: Where agencies are going and growing
Published on April 24, 2023
Agencies still create ads, but the business today is more about creating change as agencies and agency companies pitch the promise of data and digital to help clients connect with consumers. Ad Age’s 79th annual Agency Report shows who’s on top.
Agencies are more than what’s advertised
Services related to data, digital, technology and commerce are driving growth
Growth for agencies and agency companies
Revenue growth by discipline. Organic growth by agency company. Agency growth over time
Biggest agency companies
Ranking of world’s 25 largest agency companies
Datacenter: Agency companies database
Facts and figures on world’s 25 biggest agency companies including profiles and agency holdings. Exclusive content available to Ad Age Datacenter subscribers
Agency company revenue by client sector
Share of revenue that comes from marketers in such sectors as consumer goods, technology and health care
Digital and marketing transformation
How agency companies play in an arena including data, tech, consulting and services tied to commerce (e‑commerce, omnichannel marketing) and experience (digital brand experience, experiential marketing)
Summary of agency discipline listings
Agencies by discipline including ad agencies, CRM/direct marketing, health care, media, promotion and public relations
Datacenter: Expanded agency listings
Expanded agency listings by discipline, downloadable in Excel. Listing of U.S. agencies from all disciplines. Exclusive content available to Ad Age Datacenter subscribers
Agency employment
Ad agency employment. Job growth at major agency companies
About Ad Age's annual Agency Report
How Ad Age produced its 79th annual Agency Report. Links to past Agency Reports
Ad Age Datacenter features premium content, including profiles of the biggest advertisers, agency companies and more.
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