How Ibotta helped General Mills drive cross-promotion and incrementality during back to school

RSVP here to watch the broadcast starting at 1:00 p.m. on June 12 and follow the conversation on Facebook, LinkedIn and Twitter. Note: Press play above and click here to refresh if the video isn't playing during the broadcast. Sure, many of us have barely begun booking our summer vacations, but back-to-school season is imminently approaching. As marketers and consumers alike look to maximize their spend, back to school represents a key moment on the calendar when customer loyalty and dollars are up for grabs. For brands looking to seize on this all-important marketing opportunity, the time to prepare is now. Ibotta's Anna Rabaut Schroeder and General Mills' KC Glaser join Ad Age's John Dioso for an in-depth conversation about Ibotta Performance Network’s back-to-school campaign for General Mills and how the CPG giant is leveraging the Ibotta Performance Network to capitalize on key seasonal trends and capture new customers. The discussion will also focus on how data-driven tech innovations have helped GMI boost sales across the portfolio and increase incrementality for brands like Totino’s. About Ibotta Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

How Ibotta helped General Mills drive cross-promotion and incrementality during back to school

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