Watch: What does marketing in a multicultural America look like?

Watch the broadcast replays below—and join the conversation on Facebook, LinkedIn, Twitch and Twitter. During the social reckoning and racial unrest of 2020, multicultural marketing became inextricably linked to the pledges made by brands to change how they do business. But reaching and including diverse audiences cannot be conflated with diversity, equity and inclusion commitments—authentic storytelling and marketing requires its own separate strategy. The need for dedicated efforts around multicultural marketing is just as essential for Fortune 500 brands as it is for startups at the onset of building their customer base. And an inclusive approach becomes even more critical as the ad world navigates a wave of innovation that entails experimenting with virtual worlds, doubling down on influencer marketing and building first-party data strategies, all of which come with their own challenges around equity. The virtual Ad Age Next: Multicultural Marketing was live on Monday, May 9. The livestream brought together industry leaders for panel discussions and fireside chats focusing on the challenges and opportunities brands and agencies face in reaching and connecting with diverse consumers both in the physical world and in the emerging world of Web3. Welcome remarks Jeanine Poggi, editor, Ad Age A new social reality God-is Rivera, global director of culture and community, Twitter Interviewer: Jeanine Poggi, editor, Ad Age Does multicultural need a rebrand? Zekeera Belton, VP of client services, Collage Group Rob Master, VP of media and marketing for North America, Unilever Michelle Ngome, fractional diversity consultant, Line 25 Consulting Michael Roca, managing director of DE&I investment, Omnicom Media Group Moderator: Jeanine Poggi, editor, Ad Age Why diversity and inclusion are vital to healthcare marketingSponsor session Susan Dorfman, president and CEO, CMI Media Group Jim Woodland, CEO, Compas Interviewer: John Dioso, Studio 30 editor, Ad Age How small businesses can reach diverse audiences John Carruthers, communications manager, Revolution Brewing J. Jackson-Beckham, equity and inclusion partner, Brewers Association Moderator: Jade Yan, reporter, Ad Age Equity in the metaverse Ana Constantino, co-founder and managing partner, Nowhere Jon Thompson, senior director of digital and Web3, Ten35 Telly Wong, chief content officer and senior VP, IW Group Moderator: Garett Sloane, senior reporter, Ad Age State of diverse-owned media channels Joy Profet, executive VP and head of growth and operations, Magna Isabel Rafferty Zavala, CEO and founder, Canela Media Ryan Robertson, senior VP of marketing, Group Black Moderator: Jeanine Poggi, editor, Ad Age Inequities in data and measurement Karina Dobarro, executive VP and managing director of multicultural business solutions, Horizon Media Louis Carr, president of media sales, BET Networks Roberto Ruiz, executive VP of strategy and insights U.S., TelevisaUnivision Inc. Moderator: Jack Neff, editor-at-large, Ad Age How can big marketers scale multicultural efforts? Derek Lewis, president of multicultural business and equity development, PepsiCo Beverages and Frito Lay North America Interviewer: E.J. Schultz, news editor, Ad Age

Watch: What does marketing in a multicultural America look like?

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