AD AGE IN-DEPTH: SUPER BOWL AGENDA
Tackling inclusion and authentic representation
Rich Ferraro, chief communications officer, GLAAD and executive producer, GLAAD Media Awards
Jane Mazur, VP of corporate communciations, Hologic
Cheryl Overton, founder and chief experience officer, Cheryl Overton Communications
Jason Rosario, chief diversity, equity and inclusion officer, BBDO Worldwide
Moderator: Jeanine Poggi, editor, Ad Age
Data-backed insights: What resonates with today’s customers
Sponsor session
Jon Evans, chief marketing officer, System1
Interviewer: Natalie Zfat, Studio 30 contributing editor, Ad Age
Behind the camera with Big-Game directors
Joshua Kissi, director, Division7
Jake Syzmanski, director, Gifted Youth
Chloé Zhao, director, Superprime
Moderator: Ann-Christine Diaz, Creativity editor, Ad Age
The new sports playbook for the streaming era
Sponsor session
Danielle Roark, marketing brand lead, TurboTax
Sadie Thoma, director of U.S. creative business development, Google
Interviewer: John Dioso, Studio 30 editor, Ad Age
Making people laugh
Mike Pierantozzi, executive creative director, VaynerMedia
Jo Shoesmith, executive director of global creative, Amazon
Allyson Witherspoon, VP and chief marketing officer, Nissan U.S.
Moderator: Jeanine Poggi, editor, Ad Age
Influencing the Big Game
Spencer Gordon, VP of digital and DraftLine, Anheuser-Busch
Ivonne Kinser, VP of marketing and innovation, Avocados From Mexico
Vicki McRae, VP of brand and creative, Rakuten
Sina Nader, head of partnerships, FTX
Moderator: Jeanine Poggi, editor, Ad Age