Watch: Inside the 2022 Super Bowl ads

Super Bowl LV last February was anything but normal. Big Game regulars like Budweiser, Coca-Cola and Hyundai sat on the sidelines while more than a dozen brands made their debuts, running commercials for the first time. Many marketers turned to nostalgia to distract from COVID and some used the momentum of 2020’s social justice movement to expand their diversity and inclusion efforts. So what will Super Bowl LVI's ads look like? On Feb. 8, Ad Age In-Depth: Super Bowl brought together brands, agency leaders and creatives to answer that question. Watch the broadcast replay below. AD AGE IN-DEPTH: SUPER BOWL AGENDA Tackling inclusion and authentic representation Rich Ferraro, chief communications officer, GLAAD and executive producer, GLAAD Media Awards Jane Mazur, VP of corporate communciations, Hologic Cheryl Overton, founder and chief experience officer, Cheryl Overton Communications Jason Rosario, chief diversity, equity and inclusion officer, BBDO Worldwide Moderator: Jeanine Poggi, editor, Ad Age Data-backed insights: What resonates with today’s customersSponsor session Jon Evans, chief marketing officer, System1 Interviewer: Natalie Zfat, Studio 30 contributing editor, Ad Age Behind the camera with Big-Game directors Joshua Kissi, director, Division7 Jake Syzmanski, director, Gifted Youth Chloé Zhao, director, Superprime Moderator: Ann-Christine Diaz, Creativity editor, Ad Age The new sports playbook for the streaming eraSponsor session Danielle Roark, marketing brand lead, TurboTax Sadie Thoma, director of U.S. creative business development, Google Interviewer: John Dioso, Studio 30 editor, Ad Age Making people laugh Mike Pierantozzi, executive creative director, VaynerMedia Jo Shoesmith, executive director of global creative, Amazon Allyson Witherspoon, VP and chief marketing officer, Nissan U.S. Moderator: Jeanine Poggi, editor, Ad Age Influencing the Big Game Spencer Gordon, VP of digital and DraftLine, Anheuser-Busch Ivonne Kinser, VP of marketing and innovation, Avocados From Mexico Vicki McRae, VP of brand and creative, Rakuten Sina Nader, head of partnerships, FTX Moderator: Jeanine Poggi, editor, Ad Age

Watch: Inside the 2022 Super Bowl ads

Featured Stories