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Super Bowl LV last February was anything but normal. Big Game regulars like Budweiser, Coca-Cola and Hyundai sat on the sidelines while more than a dozen brands made their debuts, running commercials for the first time. Many marketers turned to nostalgia to distract from COVID and some used the momentum of 2020’s social justice movement to expand their diversity and inclusion efforts.
So what will Super Bowl LVI's ads look like? Join Ad Age on Feb. 8 for Ad Age In-Depth: Super Bowl to hear what was on the minds of brands, agency leaders and creatives for the 2022 game.
Watch live 12:00 p.m. - 2:00 p.m. EST from your laptop, phone or other connected device.
