Watch: Inside 2024 Super Bowl ads

Super Bowl 2023 seemed to return to the pre-COVID norm—celebrity-filled spots, pitching everything from beer and snacks to wireless providers and streaming TV. The big surprises? Tubi's clever promo, a pair of religious ads and a heart-warming debut from a direct-to-consumer pet food company. So what will Super Bowl LVIII's ads look like? On Tuesday, Feb. 6, Ad Age Super Bowl Playbook brought together brands, agency leaders and creatives to answer that question. Watch the broadcast replay below—and follow the conversation on LinkedIn, Facebook and X. 2024 AD AGE SUPER BOWL PLAYBOOK AGENDA Promoting change Kathryn Fernandez, global brand director for Dove, UnileverAdam Morse, director Moderator: Jeanine Poggi, editor-in-chief, Ad Age Reaching Gen Z during the Big Game Calmatic, director, PrettybirdMarcelo Pascoa, marketing VP for the Coors family of brands, Molson CoorsMichael Smith, head of brand marketing for Starry, PepsiCo Moderator: Erika Wheless, reporter, Ad Age Why celebrities still matter Michelle Deignan, VP of Oreo U.S., Mondelēz InternationalDanielle Hawley, global head of creative and brand, UberMatt Murphy, global chief creative officer, 72andSunny Moderator: E.J. Schultz, news editor, Ad Age First-time experience Greg Guidotti, chief marketing officer, FerraraLaura Janness, co-founder and chief strategy officer, OrchardJeff Klein, chief marketing officer, Popeyes Louisiana Kitchen Moderator: Jessica Wohl, senior editor, Ad Age

Watch: Inside 2024 Super Bowl ads

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