Watch: Unlocking the metaverse

Watch the broadcast reply below—and follow the conversation on Facebook, LinkedIn, Twitch and Twitter. From virtual goods to augmented reality shopping experiences, the metaverse represents opportunities for brands to engage with consumers in new ways. Epic Games CEO Tim Sweeney said the metaverse will become a multitrillion dollar market and Facebook rebranded its entire company to focus on web 3.0 ventures. But navigating the nascent metaverse at this point is still the wild west. On March 10, Ad Age brought together the metaverse leaders who are reshaping marketing to discuss how to build virtual brands and better understand everything from NFTs to gaming platforms. AD AGE IN-DEPTH: UNLOCKING THE METAVERSE AGENDA Welcome remarks Meta-side chat Nicola Mendelsohn, VP of global business group, Meta Interviewer: Garett Sloane, senior reporter, Ad Age Commerce in the metaverse Rohaina Hassan, production lead, Bitski Tressie Lieberman, VP of digital marketing and off-premise, Chipotle Mexican Grill Danisha Lomax, senior VP, national paid social lead and head of media west, Digitas David Roter, VP of global agency partnerships, Snap Moderator: Erika Wheless, reporter, Ad Age NFTs aren’t just for big brands—and big budgetsSponsor session Salah Zalatimo, CEO, Voice Interviewer: John Dioso, Studio 30 editor, Ad Age How NFTs make communities Margarita Arriagada, founder, Valdé Beauty Esther Crawford, product lead for creators, Twitter Spencer Gordon, VP of digital and DraftLine, Anheuser-Busch Caty Tedman, head of partnerships, Dapper Labs Moderator: Brian Bonilla, reporter, Ad Age Safety versed Avery Akkineni, president, VaynerNFT Laura Mignott, global chief experiential officer, VMLY&R Commerce Mathieu Nouzareth, CEO, The Sandbox U.S. Albert Thompson, managing director of digital innovation, Walton Isaacson Moderator: Garett Sloane, senior reporter, Ad Age

Watch: Unlocking the metaverse

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