Watch the live broadcast replay here and follow the conversation on Facebook, LinkedIn, Twitch and Twitter.
Ever since GDPR heralded the great consumer privacy revolution, brands and marketers knew that a massive tidal wave of regulations would soon hit our shores. Even with the recent announcement that the most popular web browser would delay eliminating third-party cookies until the end of 2023, the smart move is to start coming up with replacement options now.
The entire C-suite—with CMOs at the center—needs to come together to establish new methods that take into account the confluence of new and evolving technology, marketing, privacy and regulatory issues.
Join us Tuesday, September 7, as Erik Larson, Americas lead, digital and emerging technology, at EY; Amy Summy, executive VP and CMO at Labcorp; and Alisa Bergman, chief privacy officer at Adobe join John Dioso, editor of Ad Age Studio 30, to talk about what CMOs need to do to adequately prepare for the impending cookieless world.
