Watch: How COVID-19 changed the 2021 Super Bowl ad game

Watch the livestream replay below. Creating an ad for the Super Bowl is, in normal years, a complicated and impressive feat that, when done well, can produce a slice of pop culture. But this year, amid the pandemic and fight for social justice, the stakes for pulling off a Big Game commercial have certainly been escalated. On Feb. 2, just days before Super Bowl LV, Ad Age hosted Ad Age In-Depth: Super Bowl, bringing together innovative brands, agency leaders and some of the top creators to discuss how they navigated the pandemic and prioritized diversity in their creative for the Super Bowl. AD AGE IN-DEPTH: SUPER BOWL AGENDA Welcome remarks My first timeGali Arnon, chief marketing officer, Fiverr Rebecca Dunphey, president of personal care, Kimberly-Clark North America Ross Martin, president and chief experience officer, Known Moderator: Jeanine Poggi, senior editor, Ad AgeLooking for laughs in crisesDanielle Hawley, global executive creative director, Uber Allison Miazga-Bedrick, senior director of marketing for M&M's brand, Mars Wrigley Ryan Oliver, senior director, Twitter Next Moderator: Jeanine Poggi, senior editor, Ad AgeThe acceleration of augmented and virtual realitySponsor sessionStan Pavlovsky, CEO, Shutterstock Interviewer: Josh Golden, president and publisher, Ad AgeTelling inclusive stories on the big stageRicardo Marques, VP of marketing, Michelob Ultra Carlos Santiago, president and chief strategist, SSG and co-founder, AIMM Aaron Walton, CEO and founder, Walton Isaacson Moderator:Jeanine Poggi, senior editor, Ad AgeAnatomy of an adBryan Buckley, director and co-founder, Hungry Man Productions Rachel Ferdinando, senior VP and chief marketing officer, Frito-Lay North America Margaret Johnson, chief creative officer and partner, Goodby Silverstein & Partners Moderator: Jessica Wohl, reporter, Ad Age(Watch the full Anatomy of an Ad for Cheetos 'It wasn't me' here.) Sign up for future Ad Age live events here.

Watch: How COVID-19 changed the 2021 Super Bowl ad game

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