AD AGE IN-DEPTH: SUPER BOWL AGENDA
Welcome remarks
My first time
Gali Arnon, chief marketing officer, Fiverr
Rebecca Dunphey, president of personal care, Kimberly-Clark North America
Ross Martin, president and chief experience officer, Known
Moderator: Jeanine Poggi, senior editor, Ad Age
Looking for laughs in crises
Danielle Hawley, global executive creative director, Uber
Allison Miazga-Bedrick, senior director of marketing for M&M's brand, Mars Wrigley
Ryan Oliver, senior director, Twitter Next
Moderator: Jeanine Poggi, senior editor, Ad Age
The acceleration of augmented and virtual reality
Sponsor session
Stan Pavlovsky, CEO, Shutterstock
Interviewer: Josh Golden, president and publisher, Ad Age
Telling inclusive stories on the big stage
Ricardo Marques, VP of marketing, Michelob Ultra
Carlos Santiago, president and chief strategist, SSG and co-founder, AIMM
Aaron Walton, CEO and founder, Walton Isaacson
Moderator:Jeanine Poggi, senior editor, Ad Age
Anatomy of an ad
Bryan Buckley, director and co-founder, Hungry Man Productions
Rachel Ferdinando, senior VP and chief marketing officer, Frito-Lay North America
Margaret Johnson, chief creative officer and partner, Goodby Silverstein & Partners
Moderator: Jessica Wohl, reporter, Ad Age
(Watch the full Anatomy of an Ad for Cheetos 'It wasn't me' here.)
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