Watch the livestream replay below.

Creating an ad for the Super Bowl is, in normal years, a complicated and impressive feat that, when done well, can produce a slice of pop culture. But this year, amid the pandemic and fight for social justice, the stakes for pulling off a Big Game commercial have certainly been escalated.

On Feb. 2, just days before Super Bowl LV, Ad Age hosted Ad Age In-Depth: Super Bowl, bringing together innovative brands, agency leaders and some of the top creators to discuss how they navigated the pandemic and prioritized diversity in their creative for the Super Bowl.

AD AGE IN-DEPTH: SUPER BOWL AGENDA

Welcome remarks

My first time
Gali Arnon, chief marketing officer, Fiverr
Rebecca Dunphey, president of personal care, Kimberly-Clark North America
Ross Martin, president and chief experience officer, Known
Moderator: Jeanine Poggi, senior editor, Ad Age

Looking for laughs in crises
Danielle Hawley, global executive creative director, Uber
Allison Miazga-Bedrick, senior director of marketing for M&M's brand, Mars Wrigley
Ryan Oliver, senior director, Twitter Next
Moderator: Jeanine Poggi, senior editor, Ad Age

The acceleration of augmented and virtual reality
Sponsor session
Stan Pavlovsky, CEO, Shutterstock
Interviewer: Josh Golden, president and publisher, Ad Age

Telling inclusive stories on the big stage
Ricardo Marques, VP of marketing, Michelob Ultra
Carlos Santiago, president and chief strategist, SSG and co⁠-founder, AIMM
Aaron Walton, CEO and founder, Walton Isaacson
Moderator:Jeanine Poggi, senior editor, Ad Age

Anatomy of an ad
Bryan Buckley, director and co-founder, Hungry Man Productions
Rachel Ferdinando, senior VP and chief marketing officer, Frito-Lay North America
Margaret Johnson, chief creative officer and partner, Goodby Silverstein & Partners
Moderator: Jessica Wohl, reporter, Ad Age

(Watch the full Anatomy of an Ad for Cheetos 'It wasn't me' here.)

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