Watch: How emotion played in the Big Game of advertising

Watch the broadcast replay here and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter. After more than 50 years of Super Bowls, the only score most people care about after the Big Game is which commercials topped the list of best and most memorable ads. That is the art of the business. But now there are significant advances in the science of why ads work and the actual feelings they provoke in viewers. During this Publisher’s Fireside, CEO of Sentient Decision Science Dr. Aaron Reid joins Ad Age President and Publisher Josh Golden for a closer look at how the firrm’s cutting-edge behavioral science technology shows which emotions the top Super Bowl ads elicit in viewers—and whether those spots ultimately achieved their marketing objectives. The future of measurement is here. Watch live from your laptop, phone or other connected device. About Sentient Decision Science About Sentient Decision Science is a globally recognized behavioral science organization, advancing the methods and technology for quantifying human emotion. Using implicit association technology, facial action coding and eye tracking, Sentient uncovers the emotions that drive consumer behavior and provides businesses with unprecedented competitive advantage.

Watch: How emotion played in the Big Game of advertising

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