Watch the replay of the livestream broadcast below.
The last year has taught retailers that they have no choice but to meet shoppers anywhere they can find them—a strategy that has paved the way for innovations such as curbside pickup, contactless buying and social commerce. After ending 2020 on a high note—holiday sales topped expectations by growing 8.3% according to National Retail Federation data—retailers are now tasked with continuing the momentum. Yet the end of COVID-19 may introduce new challenges, like the return of travel as a competitor for consumer dollars.
On April 20, Ad Age Next: Retail took a look at the trends that are shaping the industry, and what risks lie around the corner.