Watch: How TikTok won 2020 despite the pandemic—and an unexpected spotlight in the election news cycle
From Sarah Cooper’s meme-able videos to Nathan Apodaca chugging Ocean Spray while lip-syncing to Fleetwood Mac to a viral crowd-sourced musical of Disney’s “Ratatouille,” TikTok was the winner of this past year, hands down. No other brand—much less any social media network/video sharing platform—so dominated the worlds of pop culture, politics and marketing in 2020, sometimes all at once.
TikTok Managing Director of Global Business Marketing Katie Puris joins Ad Age President and Publisher Josh Golden for round two of a Publisher’s Fireside conversation to discuss how the platform succeeded so wildly this past year despite—and perhaps in response to—the double-edged challenges posed by the pandemic and the brand’s unexpected spotlight in the election news cycle.
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