Watch the livestream replay above and follow the conversation on Facebook, Periscope, LinkedIn and Twitter.
TV viewership evolved faster than ever this year. How can marketers keep up?
At the last Publisher's Panel of the year, Empower CEO Jim Price and Cadent CEO Nick Troiano join Ad Age President and Publisher Josh Golden to explore fully understanding audiences—where they’re watching, what they’re buying and the devices they’re using.
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources - cable, broadcast and digital media - our technology improves efficiencies and boosts the results of linear, addressable and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.
