Watch: Reaching and engaging TV audiences today and in the future

Watch the broadcast replay here and follow the conversation on Facebook, Periscope, LinkedIn and Twitter. In the streaming age, the very idea of what constitutes “television” is continually evolving. So are the methods and opportunities for brands and marketers to reach consumers wherever they are viewing content. Tune in Wednesday, March 3, as Catalina SVP of Digital Business and Strategic Partnerships Brian Dunphy and Cadent Chief Data Officer and Head of Platform Solutions Jamie Power join Ad Age President and Publisher Josh Golden to discuss how marketers can engage their audiences better than ever before and enrich the customer journey with data across the entire TV universe, from linear TV to OTT. Watch live or on demand About Cadent Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources - cable, broadcast and digital media - our technology improves efficiencies and boosts the results of linear, addressable and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.

Watch: Reaching and engaging TV audiences today and in the future

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