The competitive world of school cafeterias
GoGo Squeez is still focused on its core consumers—parents and kids, particularly those aged six to 12.
“That audience is now in elementary school and they’re getting exposed to new products, flavors and textures,” said Edmonson. “And their friends are telling them what they should be purchasing or what to snack on … We’re also trying to ensure that kids are requesting us, so that parents understand they should buy it.”
To target this group, GoGo Squeez ran a campaign at the start of the summer that focused on movement. It featured Ben Azelart, who has 30 million subscribers on YouTube and is known for building extreme contraptions, such as a fish tank bed and trampoline park in his house. The campaign is meant to speak to both parents and kids co-viewing social media content and shows on connected TV and YouTube.