After soaring growth, the residential real estate market appears to be coming back down to earth as mortgage rates rise and economic concerns threaten consumer savings. To stay top-of-mind and educate customers about its services, online real estate company Opendoor is investing in marketing, including a new campaign with a new agency, as it tries to be an “all-weather” product.
“Even in this tough economic climate, the thing we sell is really, if you boil it down, certainty and there’s more value to having certainty in a market’s uncertainty,” said David Corns, who joined Opendoor as VP of marketing earlier this year, speaking on a recent episode of the Marketer’s Brief podcast. He added that Opendoor is “set up for a hot or cool market.”