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Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
Amazon's Prime Video is returning to the Super Bowl with at least one spot that will promote "Thursday Night Football," which moves to the streamer from Fox this year.
In today's live edition of Remotely, Amazon's Prime Video Chief Marketing Officer Ukonwa Ojo unveiled the streamer's Super Bowl commercial plans.
Prime Video worked with Wieden+Kennedy on the spot and tapped real fans to be part of the commercial. "We really want to show customers the future of football," Ojo said.