Watch the broadcast replay below and follow the conversation on LinkedIn.

Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.

In today's live edition of Remotely, Barstool Sports CEO Erika Ayers discusses the media company's push into live sports, future of sports betting and NIL dealmaking with Ad Age Editor Jeanine Poggi.

Barstool Sports has been making a push into live sports, finding opportunities for brands in smaller, niche competitions such as the annual FDNY-NYPD charity hockey game. The company created its own men's college basketball tournament and it broadcast the Arizona Bowl in December. 

Barstool is also looking to connect brands with college athletes through its new name, image and likeness platform, which is designed to help athletes who don't have team agents secure deals with brands. 

Ayers also joins Remotely to discuss Barstool's approach to sports betting as it becomes fully owned by casino operator Penn Entertainment.