Watch the broadcast replay below—and follow the conversation on Facebook, LinkedIn, Twitch and Twitter.

Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.

In today's live edition of Ad Age Remotely, FaZe Clan CEO Lee Trink joins Ad Age's Erika Wheless to discuss how gaming is permeating youth culture, and how brands can tap into those younger audiences.

Gaming’s surge in popularity was brought on by the pandemic, with folks looking for new ways to pass the time and connect with friends. That popularity helped FaZe Clan’s growth, with its members becoming influencers with millions of followers, working with big brands, and even appearing on the red carpet.

Trink talks about the shift in gaming culture and what’s next for FaZe Clan as the company prepares to go public.