Watch the broadcast replay below—and follow the conversation on LinkedIn.
Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In today's live edition of Remotely, Martin Bryan, global chief sustainability officer at IPG Mediabrands, joins Ad Age senior reporter Aleda Stam to discuss the work he is doing to reduce carbon emissions in the media supply chain at IPG and across the industry.
The ad industry and trade groups including the 4As and Ad Net Zero have been working to bring carbon emissions to net zero for several years, but hurdles such as measurement standards, cost analysis and fossil fuel clients have made true progress difficult.
Also read: Measuring the ad industry's carbon footprint