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Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.

In today's live edition of Remotely, Translation CEO Steve Stoute discusses Apple's Super Bowl halftime deal, how brands need to think about music on social platforms and the state of diversity, equity and inclusion initiatives, with Ad Age Editor Jeanine Poggi.

Translation helped secure the NFL's $250 million deal with Apple Music, making it the sponsor of the Super Bowl halftime show. Apple Music replaced Pepsi, which had backed the show for the past decade. 

It's one of several headlines over the past few months for Translation, which was Ad Age's 2021 Small Agency of the Year and on the Ad Age A-List this year. The agency was recently hired by The Big 12 to lead creative and strategy. This gives the Brooklyn-based agency a significant foothold in college sports, after years of experience with pro sports leagues and teams, including the NBA and Brooklyn Nets. Translation is tasked with contemporizing Big 12's image with music and influencer marketing, areas where the agency is well versed. 

In fact, Stoute started a music distribution and data analytics company, UnitedMasters, designed to create equity for artists and creators as music lives across platforms. This topic has grown in importance for brands as music becomes an increasingly bigger part of how brands utilize social platforms like TikTok. UnitedMasters recently bolstered its team with execs from Uber, Twitter and Adobe.

Stoute joins Remotely to delve into how brands can build their music strategy, work with creators and rethink their DE&I strategies.