Weinstein has plenty to discuss about YouTube’s advertising goals this year, as the service continues to dominate the ad-supported video on demand space. YouTube says it commands the attention of 50% of ad-supported streaming watch time on connected TVs, among people who are 18 and older.
But competition is growing as more advertising dollars flow to streaming services. Disney, NBCUniversal, Warner Bros. Discovery, ViacomCBS, AMC and other networks have built ad-supported streaming offerings, and they also have upfront ad pitches to make. Meanwhile, Amazon, Roku, TikTok, Meta and Snap are trying to win TV advertising budgets, too.
Weinstein talks about the trends in connected TV, including the rise of e-commerce. There also are questions around measurement that all brands are asking in order to verify they’re reaching audiences on all the different platforms.
Meanwhile, YouTube is hosting more TV and shows from the major studios. It also runs YouTube TV, the over-the-top TV offering. And YouTube is still a creator-focused platform with new video formats. In April, YouTube started to test ads in Shorts, the short-form videos that compete with TikTok.
Weinstein discusses how all these moving parts are coming together just ahead of Brandcast.