Watch: YouTube VP of Ads Debbie Weinstein discusses Brandcast and connected TV

Watch the livestream broadcast replay below—and follow the conversation on Facebook, LinkedIn, Twitch and Twitter. Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day. In today's live edition of Remotely, Debbie Weinstein, YouTube's VP of ads, sits down with Ad Age Senior Technology Reporter Garett Sloane to discuss the video platform’s first Brandcast set during upfronts. YouTube’s Brandcast is typically a star-studded affair during NewFronts, but this year was moved to more directly compete for TV ad dollars. YouTube also is set to host Brandcast live for the first time since 2019. Weinstein has plenty to discuss about YouTube’s advertising goals this year, as the service continues to dominate the ad-supported video on demand space. YouTube says it commands the attention of 50% of ad-supported streaming watch time on connected TVs, among people who are 18 and older. But competition is growing as more advertising dollars flow to streaming services. Disney, NBCUniversal, Warner Bros. Discovery, ViacomCBS, AMC and other networks have built ad-supported streaming offerings, and they also have upfront ad pitches to make. Meanwhile, Amazon, Roku, TikTok, Meta and Snap are trying to win TV advertising budgets, too. Weinstein talks about the trends in connected TV, including the rise of e-commerce. There also are questions around measurement that all brands are asking in order to verify they’re reaching audiences on all the different platforms. Meanwhile, YouTube is hosting more TV and shows from the major studios. It also runs YouTube TV, the over-the-top TV offering. And YouTube is still a creator-focused platform with new video formats. In April, YouTube started to test ads in Shorts, the short-form videos that compete with TikTok. Weinstein discusses how all these moving parts are coming together just ahead of Brandcast.

Watch: YouTube VP of Ads Debbie Weinstein discusses Brandcast and connected TV

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