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Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In today's live edition of Remotely, Zoom Chief Marketing Officer Janine Pelosi discusses the platform's rebranding as it looks to make its ubiquitous role in work life a bit more so with Ad Age Editor-at-Large Jack Neff.
You may have noticed a Zoom logo with a lot more o’s recently as part of a rebranding campaign from 72andSunny, with VaynerMedia handling media. The idea is that Zoom can also be like Slack—with team chat. Plus the company handles events, contact centers, and a lot more.
So for its first TV—or CTV—ad recently on Amazon Prime’s "Thursday Night Football," Zoom didn’t offer up a big grid of your co-workers staring back at you, but instead focused on team chat among hospital workers on the way to an emergency surgery.
Zoom has the mixed blessing of having become known so well during the pandemic for videoconferencing that it needs to work to be known for more. Pelosi, who has been working on the brand since well before the pandemic, talks about how events have changed Zoom and how she’s looking to grow the business today.
