Watch the broadcast replay below—and follow the conversation on LinkedIn.

Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.

In today's edition of Remotely, Gary Vaynerchuk joins Ad Age Chief Technology Reporter Garett Sloane to discuss the massive shifts occurring in the world of marketing, dissecting everything from the value of Super Bowl commercials to the decline of print and the problems with programmatic.

Vaynerchuk, CEO of VaynerMedia, sees the shifts in marketing that are happening daily, whether it be technology such as AI and Web3, or the rise of TikTok. But one classic part of the ad industry that he still lives by is the Super Bowl. Commercials in the game are undervalued, a virtual steal at $7 million, Vaynerchuk argues.

VaynerMedia worked with Pepsi and Planters this year on Super Bowl spots. During his appearance on Remotely, he answered the question: What ads from the game were most memorable? (aside from his own clients’ work, of course)

Vaynerchuk also spoke about the potential of the U.S. banning TikTok. Although Vaynerchuk said he could not predict whether there will be a ban, he has spent the past two years getting his agency as proficient as possible at TikTok and learning the fast-paced video style. Brands will be able to use that experience in Facebook Reels and YouTube Shorts, so there are alternatives to TikTok, Vaynerchuk noted.

Meanwhile, Vaynerchuk is gearing up for his second annual VeeCon, which is a festival based on his NFT project VeeFriends. The conference will be held from May 18-20 at Lucas Oil Stadium in Indianapolis. Vaynerchuk thinks it will be a marketing confab and a good primer for Cannes in June.

Vaynerchuk was early to market by developing VeeFriends, which gave holders of his quirky digital assets exclusive access to VeeCon and other perks. It’s a loyalty and fan-building model other brands are trying to emulate, even if there has been a bit of a shakeup in the NFT landscape now.