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Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.

In the latest live edition of Ad Age Remotely, Lowe's Executive VP and Chief Brand and Marketing Officer Marisa Thalberg joins Senior Reporter Adrianne Pasquarelli to unveil the retailer's holiday commercial and talk about what the chain is planning for the holiday season, in which experts expect record-breaking industry sales.

Halloween is over and holiday marketing is already in full swing. This year, Lowe’s is airing a new, more emotionally-driven brand spot as it seeks to differentiate itself from the competition. Lowe’s has seen sales rise in recent years as consumers continue to invest in house projects like home offices or other renovations.

Along with revealing Lowe’s holiday anthem spot, created with Deutsch LA, Thalberg talks about how the retailer is handling the supply chain crisis, new strategies around live-event shopping, and what’s ahead for 2022.

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