Measurement

Comcast will test iSpot.tv data to link TV ads to brand sales

Comcast’s AudienceXpress unit will test iSpot.tv data (Getty Images)
JN
By:
Jack Neff
March 25, 2024 09:00 AM

Featured Stories

Accounts in Review
Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

BB
By:
Brian Bonilla
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EW
By:
Erika Wheless
Taco Bell adds Quality Meats to its creative roster
Creative Agencies
Rethink makes 18 creative hires across its North American offices
TN
By:
Tim Nudd
Rethink makes 18 creative hires across its North American offices
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
GS
By:
Garett Sloane
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement