Measurement

Comscore beats Nielsen to MRC accreditation for TV measurement using big data

Comscore CEO Jon Carpenter said he believes MRC accreditation can lead to more use of his company’s measurement as currency in the next upfront and beyond. (Collage by Ad Age)
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By:
Jack Neff
March 20, 2024 12:00 PM

Featured Stories

2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

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By:
Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
Influencers & Creators
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Influencers & Creators
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By:
Brandon Doerrer
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Agencies
Search consultants under pressure—how they are trying to cut agency review costs and timelines
Agencies
LR
By:
Lindsay Rittenhouse
Search consultants under pressure—how they are trying to cut agency review costs and timelines
Possible Conference
Disney’s head of addressable advertising on the future of AI in TV and upfront uncertainty
Possible Conference
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By:
Parker Herren
Disney’s head of addressable advertising on the future of AI in TV and upfront uncertainty