Measurement

Attention’s role in driving sales at center of DoubleVerify-Attain partnership

DV Authentic Attention scores are only applied to impressions that otherwise meet baseline quality standards for such things as viewability, fraud detection, brand safety and suitability, said Chief Marketing Officer Dan Slivjanovski. (Getty)
JN
By:
Jack Neff
October 18, 2023 10:00 AM

Featured Stories

Awards
AICP Awards—Apple, Ikea, Doechii among top honorees at MoMA gala

Smuggler was the top production company, while TBWA\Media Arts Lab led the agency pack.

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Tim Nudd
AICP Awards—Apple, Ikea, Doechii among top honorees at MoMA gala
Travel
Expedia is downsizing its in-house agency—what to know
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Adrianne Pasquarelli
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Cannes Lions
Cannes 2025—everything marketers need to know about making deals at the festival
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Garett Sloane
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Pride Month
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride
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By:
Nick Cerami
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride