ISpot launches streaming TV measurement tools

ISpot.tv is launching a new streaming TV measurement suite with metrics around how connected TV networks deliver unique audiences, consistent co-viewing across publishers and tracking of how advertisers stack up to competitors. ISpot Streaming Measurement builds on the company’s existing Unified Measurement by making it a “streaming first” platform with several new metrics, backed by exclusive access to measurement from TVision acquired through an investment in 2022. Check out the latest Ad Age events and award programs New metrics include a look at the percentage of total impressions in a campaign that hit the intended audience target and when; deduplicated unique audience information that looks at the percentage of audience in streaming that was not reached through linear; and a transparent, consistent co-viewing estimate of the total number of people in front of the TV on average for a given ad impression. More CTV news: Telly announces AI tools for customizable ads The Streaming Measurement product from iSpot also will verify that ads were actually delivered to TV screens while they’re turned on and offer an industry-first competitive dashboard that provides an index of where a brand stands compared to its competitive set on streaming networks. “What differentiates this new generation of streaming measurement is that streaming becomes the anchor,” said iSpot.tv CEO Sean Muller. “We think about it not in terms of incremental reach [from linear TV buy] but in terms of unique audience for streaming.” The new tool will also for the first time provide a co-viewing measure that’s consistent across all streaming platforms, Muller said. The competitive index, he said, will show “if you’re an automaker buying on Peacock an indication of how much you’re buying relative to all other automakers and what each automaker is buying.” The application is meant for measurement as opposed to currency per se, Muller said, though the measurement will likely influence buying decisions. “There’s a real need in the marketplace to provide consistent measurement across all publishers,” he said. “That’s going to lead into a lot of planning use cases and ultimately to transaction use cases as well.” Feedback from beta users has been “phenomenal,” Muller said. “We have brands that are super-addicted to this already.” Media measurement blog Tracking TV, social and digital updates Click here

ISpot launches streaming TV measurement tools

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