Ad Age Encyclopedia
American Association of Advertising Agencies
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September 15, 2003 05:00 AM
Featured Stories
Agencies
Madwell’s demise is a wake-up call for marketers
Agencies
Lessons from the closure, including how to assess an agency’s finances.
EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
Possible Conference
Possible 2025 takeaways for marketers
Possible Conference
PH
By:
Parker Herren
GF
By:
Gillian Follett
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
