NFL Player's Union Goes After CBS

For those of you keeping score: CBS, 1. NFLPA, 0. The 'Let It Air' ad uses bits and pieces of the 'Let Us Play' spot, with a voiceover saying, "It's the biggest week in sports. The biggest game of the year. On the world's grandest stage. Millions are responding to our message. But some don't want you to hear from us," and with that an image of an office building with the lights on in one of the offices goes dark. It was created by New Media Strategies, Arlington, Va. "The NFLPA may not have the largest budget or media machine, but we are committed to having the players' voices heard," said George Atallah, assistant executive director-for the union. But it seems to us the media machine is working just fine, thank you, and doesn't need any more from us. So we'll skip the play by play from here on in.

NFL Player's Union Goes After CBS

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