In 2025, the demands on commercial filmmaking are higher than ever. Today’s audiences are more discerning; they consistently seek authentic and emotionally resonant content, and they want it on more channels than ever. And internally, productions face ever-shrinking timelines and budgets, even as the increasing demand for social-friendly deliverables grows.
But for filmmakers looking to stay ahead of the times, the new 2025 Commercial Filmmaking Trend Report from the footage experts at Filmsupply offers key insights for creating impactful work that connects with today’s audience. Read on to start the year in a fresh creative headspace:
Unique points of view
Any director of photography would say that a beautiful frame is the most effective way to captivate audiences, but in the world of commercial filmmaking, this isn’t enough anymore. Ads compete for the audience’s ever-shorter attention span, and keeping viewers engaged requires dynamic camera movements and framing.
Technological advances—such as smaller cameras, drones, probe lenses, and robotic arms—have empowered filmmakers to break boundaries and reimagine what’s possible. Unique camera placements, like a protagonist's first-person perspective or the viewpoint of an inanimate object, invite the audience into a story in new and engaging ways. The camera can be placed almost anywhere with little to no creative restraints, allowing filmmakers to avoid the mundane without compromising image quality or budget.
By daring to place the camera where it’s never been, there is a clear opportunity to deliver the unique, unforgettable experiences that today’s audiences crave.