Amp spotlight: Top ad trends to watch in 2025

Publishing Partner:

Amp

Campaigns like Duolingo and SeatGeek’s ‘Duo on Ice’ campaign that entertain, provoke or resonate emotionally will consumers are the key to success in 2025, according to Gigasavvy’s Mitchell Fait. (Duolingo)

January 16, 2025 02:00 PM

Featured Stories

Agencies

TRG has still not fully recovered—how its CEO plans to get the agency on the map again

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five years after its founder's resignation.

By:

Lindsay Rittenhouse

TRG has still not fully recovered—how its CEO plans to get the agency on the map again

Sports

USTA adds Mustard to US Open campaign

By:

Jon Springer

Top 5

The top 5 creative campaigns to know about right now

By:

Tim Nudd

The top 5 creative campaigns to know about right now

Influencers & Creators

Brands are starting to use AI agents to execute creator deals—what it means for the industry

By:

Brandon Doerrer

Brands are starting to use AI agents to execute creator deals—what it means for the industry