Watch: Ad Age Town Hall on investing in minority-owned businesses

Watch the broadcast replay below. It’s time to re-evaluate the entire supply chain to see where companies are spending money and where they can do better. It’s estimated that a paltry 5% of marketing industry spending is invested in minority-owned businesses. Despite plenty of evidence that investing in these businesses are integral to reaching key consumers, minority-owned agencies, suppliers and media companies are rarely given a seat at the table. It’s time to change that. At the Ad Age Town Hall on April 5, Ad Age brought together leaders in the industry to discuss the importance of investing in minority-owned businesses and how the ad world can better support these companies. AD AGE TOWN HALL: INVESTING IN MINORITY-OWNED BUSINESSES AGENDA Welcome remarks Identifying and breaking barriers Coltrane Curtis, founder and managing partner, Team Epiphany Ahmad Islam, CEO and co-founder, Ten35 Linda Ong, CEO and founder, Cultique and founder, Protector Coalition Finding and building investment Salim Holder, CEO, 4th Ave Market Isabel Rafferty Zavala, founder and CEO, Canela Media Empowering minority-owned agencies Shante Bacon, founder and CEO, One/35 Agency Tish Galindo, founder and CEO, 360 Agency Rana Reeves, founder, RanaVerse Re-evaluating media spend Lindsey Farrar, co-founder, president and editor-in-chief, CrwnMag L. Londell McMillan, executive publisher, The Source Marc Pritchard, chief brand officer, Procter & Gamble Sign up for future Ad Age live events here.

Watch: Ad Age Town Hall on investing in minority-owned businesses

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