Watch the broadcast replay below.
It’s time to re-evaluate the entire supply chain to see where companies are spending money and where they can do better. It’s estimated that a paltry 5% of marketing industry spending is invested in minority-owned businesses. Despite plenty of evidence that investing in these businesses are integral to reaching key consumers, minority-owned agencies, suppliers and media companies are rarely given a seat at the table. It’s time to change that.
At the Ad Age Town Hall on April 5, Ad Age brought together leaders in the industry to discuss the importance of investing in minority-owned businesses and how the ad world can better support these companies.
