Agency, rebrand thyself
Portland, Maine landmark The Via Agency has rebranded, dropping the redundant “agency” moniker in favor of the sleeker “Via.” (Sorry, are we not supposed to say “spaghetti pasta” or order a “martini cocktail” anymore?) Chief Creative Officer Bobby Hershfield led the redesign, which includes a new website, typeface and colors. There’s also a dynamic logo that’s giving off retro TWA vibes.
“When The Via Agency was founded in 1993, we needed to distinguish what business we were in, and clearly state we were a creative agency,” says CEO Leann Leahy. “Twenty-eight years later, as we’ve grown and garnered national recognition, we wanted our name to reflect who we are now and instill pride of place. Internally, we always refer to ourselves as VIA, and we hope now everyone else will too.”
So it’s basically a “you know who we are” flex. The shortened name is also a bit of a no-brainer, since everyone else also called the shop “Via.” (Looking at you, Reckitt.) In addition to longtime clients L.L. Bean and Arm & Hammer, Via recently won a Flex Company review as well as a project with Staples and the AOR account for CarGurus.