An Omnicom Media Group Partner Summit this week featured
"pitbulls, politicos and premium content" — with guest
appearances by a pitbull named Chase and Chris Christie. Chase
appeared at the summit with The Dodo, while Christie spoke on a
panel on the state of live TV. The event was meant to rethink the
standard upfront/newfront. Plus: puppies!
York and client FDA want smoking to be scary. So the duo, along
with Interpublic Group of Cos. media agency Initiative, brings the
"dangers of cigarette addiction to life in a horrifying new video
game" that's available on Xbox — as part of their "The Real
Cost" campaign. The game, "One Leaves," is meant to reference the
fact that out of every four teens that smoke in high school, three
will smoke "well into adulthood." FCB New York also tapped director
Darren Aronofsky to create a trailer and digital content to promote
Indie agency Gut
has a new address in São Paulo — the new location is
the agency's third after opening in Miami and Buenos Aires. The new
office is led by managing director Valeria Barone and executive
creative director Bruno Brux. "I was born and raised in Brazil.
I've always wanted to have an independent agency in my country. Now
it's finally happening. We want Gut São Paulo to be the most
creative and gutsy agency of Brazil," Anselmo Ramos said in an
New biz brief
Regions Financial, a bank with more than 1,500
retail locations, has named GroupM's m/Six as its media
agency of record. Regions previously worked with Harmelin Media and
Friendly's Restaurants has a new agency roster
as it tries to "reinvigorate the beloved community-oriented brand
as consumer dynamics and the restaurant marketplace continue to
evolve." The marketer will now work with ad agency The
Fantastical, digital and creative agency Hyfn
and LAK Public Relations. Friendly's will still work with
incumbent media buying shop Cam Media.
Humm Kombucha named Portland, Oregon-based
indie North as
their agency-of-record. North will handle brand strategy, creative
strategy and paid media. The brand has been trying to raise
awareness of its "approachable flavors like strawberry lemonade and
On the move…
Aegis Network has hired Jacki Kelley,
former deputy chief operating officer of Bloomberg LP, as its
president and chief client officer in the U.S.
Mike Densmore has been elevated from president
to CEO of Forsman & Bodenfors New York. The
agency hasn't had a New York CEO in recent years, and Guy Hayward
remains global CEO.
Gareth Collins has been named CEO of McGarryBowen
U.K. Collins was previously the U.K. CEO overseeing
Publicis Groupe agencies Leo Burnett and Fallon. He replaces Jason
Gonsalves, who is now brand director at The Face.
iCrossing has hired Sujal
Patel (former senior VP at Digitas) as its chief
technology officer and Kyle Lee (former senior VP
of performance media at IPG's Reprise Media) as VP and head of
search. Recently, the agency also upped Heather
Slezak to head of talent.
WPP brand consultancy Landor has hired
Gabriel Miller as president of the Americas. He
most recently served as executive partner and NYC studio leader at
Generals has promoted Nik Upton to
group chief operating officer and Tom Howes to
U.K. chief operating officer. Upton previously served as chief
operating officer at Lucky Generals U.K. and Dark Horses, while
Howes was a client partner, running pieces of business including
Media has hired Thomas Minc as
managing director of global strategy and Ellen
Zaleski as managing director of global insights. Minc
previously worked at Havas before departing in 2016 to become
managing director of Sopexa USA, a marketing agency. Zaleski joins
from Nike, where she was director of consumer knowledge.
IPG Mediabrands' Reprise has promoted
Michael O'Brien from executive creative director
to seniro VP and head of creative.
York has hired Gordon Hull as its
creative director focused on the agency's Target business. Hull was
previously a consultant for brands including The North Face and
Jason Parks has been promoted to chief growth
officer of Kansas City-based agency Barkley. Parks
was formerly exec VP and managing director at the agency.