Dagger plans to make a content series similar to its onboarding video.
Onboarding new employees can sometimes be a cumbersome and monotonous process. But Atlanta shop Dagger has found a way to inject some levity into the experience, releasing a video that demonstrates the “do’s and don’ts” when starting at the agency.
Dagger VP Group Creative Director Lance Krall, who has helped write hit TV shows including “It’s Always Sunny in Philadelphia,” wrote the script for the video. He said Dagger will use the video to onboard creatives and that the agency will make a series of similar content, with the next edition focusing on the “do’s and don'ts for small talk with clients.”
“It’s going to be hilarious yet informative,” Krall told Ad Age.
MullenLowe U.S. has laid off roughly 3% of its staff after losing Corona Extra’s creative business, Ad Age has learned. The Interpublic Group of Cos. agency employs about 400 people across the country.
“We had to say goodbye to some talented and genuinely good humans and friends,” MullenLowe U.S. CEO Frank Cartagena said in a statement. “Layoffs are a last resort. This decision was not made lightly, and we deeply appreciate the contributions of our team members and we’re doing our very best to support them.”
The layoffs come less than a month after Corona Extra moved its creative business to Omnicom’s GSD&M. MullenLowe West previously handled the account and was believed to be one of the finalists in the pitch. The IPG agency had led Corona’s creative since 2019.
Havas Media Network has appointed Louise Simkin as president of Canada. She replaces Noah Vardon, who in April stepped into the role of chief client officer, North America, according to a Havas statement.
Louise Simkin, president at Havas Media Canada.
Simkin was formerly partner and chief strategy officer for Vancouver, Canada-based Noise Digital, the performance marketing, technology and analytics agency Havas acquired in April 2023.
Gut Global Chief Growth Officer Carmen Rodriguez has relocated from Miami to Amsterdam. She will work with Ignacio Ferioli, chief creative officer for Europe, to oversee the network's continued expansion across the region.
The announcement follows the launch of Gut Madrid, the network’s second European office, which was unveiled in June. “Amsterdam is a real melting pot of culture and creativity, and I can’t think of a more exciting place to work from as Gut grows its footprint across Europe—starting with Madrid,” Rodriguez said in a statement.
Workwear brand Dickies has selected Carbondale, Colorado-based agency Backbone as its agency of record for PR, influencer management and affiliate marketing following a competitive review. H&S and LaForce were the incumbents on the account.
Los Angeles agency Quigley-Simpson appointed Ron Ceballos to the new role of executive VP, executive creative director. Ceballos, previously VP, executive creative director at Quantasy + Associates, will work alongside fellow Executive VP and Exec Creative Director Sariah Dorbin.
For its 8th annual Little Deutschers Day, Deutsch LA gave kids aged six through 12 the opportunity to work with brands such as PetSmart, Nintendo and Adobe. The kids rotated through various stations dedicated to learning a new skill. For example, they took part in a photoshoot with AI Adobe backgrounds created as backdrops.
