In the “Keep Summer Rolling” campaign, Jiffy Lube and Good Humor are keeping ice cream trucks on the road.
WorkInProgress is supporting LGBTQ+ people in the wake of the U.S. Supreme Court’s decision last week in favor of 303 Creative. The case found that evangelical Christian web designer 303 Creative did not violate the law when she refused to work with same-sex couples. In response, Colorado-based WorkInProgress created the 303CreativeForAll initiative.
WorkInProgress will provide free website design services for up to 10 couples, including LGBTQ+ couples.
“Do we typically make wedding websites? No,” WorkInProgress Co-Founder and Chief Creative Officer Matt Talbot said in a statement. “But we believe that every couple deserves the same opportunities, regardless of their sexual orientation.”
The campaign will provide free website design services for up to 10 couples, including LGBTQ+ couples, in Colorado and across the country. Engaged couples can go to 303CreativeForAll.com, answer a short questionnaire and be in the running to have WorkInProgress build their wedding website for them. Web designers or ad agencies who want to get involved can donate their time by volunteering to create free wedding websites for couples who might be denied elsewhere.
AKQA has named Kristin Goto managing director of its San Francisco studio. She previously served as the director of client services for the agency, a role that is being taken by Jon Freshwater, who has been with AKQA for 17 years, most recently as a client partner.
Both will report to AKQA Managing Partner Simon Jefferson, who previously held the San Francisco managing director post.
Jiffy Lube and Good Humor have teamed up to help ice cream truck drivers combat the rising costs of keeping their trucks operational. In the campaign “Keep Summer Rolling,” from M&C Saatchi Sport & Entertainment North America, ice cream truck drivers that meet Jiffy Lube vehicle qualifications can apply for a complimentary maintenance voucher.
As Tim Nudd, Ad Age’s creativity editor, noted on Thursday, Good Humor introduced the first ice cream truck more than a century ago. To celebrate keeping neighborhood ice cream trucks on the road this summer, Jiffy Lube locations are hosting ice cream socials where customers can get free Good Humor ice cream and participate in giveaways. The collaboration is the first of many initiatives through Good Humor’s “Neighborhood Joy” campaign to support the ice cream vendor community.
More from Creativity: Jiffy Lube and Good Humor team up
Spark Foundry has hired Valerie Bernstein as chief growth officer to lead business development and growth for the Publicis media agency. Bernstein will be based in the agency’s New York office and report to CEO Sarah Kramer.
Bernstein joins Spark Foundry from Advantage Unified Commerce, where she had worked for nearly 20 years, most recently as the exec VP of business development and marketing. During her tenure, Bernstein worked with marketers such as Anheuser-Busch InBev, Bayer, L’Oréal, Panera and Unilever. Her last two years at Advantage Unified Commerce were spent merging five agencies under one umbrella: Amazon specialists Beekeeper Marketing and eShopportunity, e-commerce solution provider Sage Tree and shopper agencies IN Connected and Edge Agency.
Havas has acquired Mumbai, India-based digital marketing and communications agency PivotRoots, which specializes in brand and performance marketing, UI/UX, digital content creation, and marketing technology services.
WPP launched a new campus in Manchester, England meant to house 550 employees from agencies in the area, such as EssenceMediacom, Cheetham Bell, Code Computerlove, Wavemaker, Cloud Commerce Group, Kinetic, Ogilvy Health, and VMLY&R Health. The new space is 67,000 square feet across eight floors.
Hero Digital has appointed Katie Comerford as its new executive VP of marketing and media services. The role was previously held by Kevin Hanley, who departed the agency last year. Comerford previously spent a decade with Horizon Media, holding various roles including VP of digital. She most recently served as the executive VP of digital at Horizon Next.
Omnicom has acquired German agency Grabarz & Partner. The agency has 260 employees and services clients such as Deutsche Bahn, Ikea, Lidl and Porsche.
