In partnership with voice cloning company Respeecher, Droga5 and Accenture used machine learning to match videos of Felcia’s voice with a voice actor narrating various children’s books. The result was an authentic recreation of Felicia reciting the children’s books.
“There’s a lot of people out there like me that don’t know how to read,” Felicia says in the film. “Maybe they will say ‘if she can do it, I can do it.’”
Wunderman Thompson is watching you
Wunderman Thompson has launched Reveal, an artificial intelligence-powered testing tool that helps brands evaluate their creative advertising assets. Developed in house, Reveal measures consumers’ attention and emotional responses to brand content through real-world environments.
The emotions detection model can accurately predict seven micro-expressions, including anger, disgust, fear, happiness, neutrality, sadness and surprise by tracking muscle movement in the face, according to the agency. These involuntary and authentic movements are mapped using computer vision and machine learning algorithms to assess emotional reactions to content in real time. The tool can also detect the objects that consumers look at in the content and measure how much attention they pay to them.
Reveal is the latest tool built with Wunderman Thompson’s proprietary technology, following Brand Guardian, an AI-driven platform that it said gives total content quality assurance at scale; ShelfMaster, which helps brands adapt their content to every channel on which they sell; and Loom, which uses unified audience, content and performance data to hone a brand’s content planning.