Code and Theory launches inclusive design offering
Stagwell’s Code and Theory launched its first Inclusive Design and Marketing Strategy offering that will focus on ensuring the agency’s work for its clients is inclusive. Kirstyn Nimmo was appointed as the discipline’s group director.
"ID&M's purpose is to approach inclusivity the same way we have approached digital transformation for decades, which is to connect the dots for consumers and brands at every touchpoint," said Code and Theory Founder and Executive Chairman Dan Gardner.
The agency also created an industry writing guide called Words Up meant to be used as an educational tool for other agencies to enable them to write with inclusion.
Ogilvy U.K. receives menopause-friendly workplace accreditation
Ogilvy U.K. has received a menopause-friendly workplace accreditation from Henpicked, an independent organization focused on helping businesses introduce and improve menopause awareness, education, and support for employees. Ogilvy claims it is the first agency in the U.K. to receive such an accreditation.
“With the world of work rapidly changing over the last few years, our people increasingly expect us to support their wellbeing both inside and outside of work,” Gemma Davies, head of people at Ogilvy U.K. said in a statement.
The agency offers a range of support services for employees going through menopause and perimenopause including access to private health coverage to assist those experiencing symptoms, agency-wide educational sessions to reduce stigma around menopause, programs to encourage open discussion on the topic and manager training on how to best support team members going through menopause.
Female founders at Advertising Week
Women founders—who represent only 1% of agency owners, according to Own It—showed up in full force at Advertising Week. Two of those agencies, Walrus and Cornett, hosted a dinner during the event to raise awareness and offer peer-to-peer sharing on how to get more women into the owner's seat. The event drew execs from seven women-run agencies, pictured below.