Bathtub-based support for Ukraine
Cincinnati-based Curiosity is encouraging the creative industry to climb into their bathtubs this holiday season with its Bathtub Creative initiative. In partnership with Ukraine-based PR Army, a nonprofit organization of more than 400 Ukrainian PR leaders that focus on sharing information about the war in Ukraine, the initiative brings to light the new normal for Ukrainians working in creative industries. In an attempt to remain productive amid air raids and bombings, for many Ukrainians their workplace is the bathtub.
The two organizations are using social media to drive people to a fake bathtub-based creative agency website, where users are shown the true stories of Ukrainians creating and managing workloads from their bathtubs or other windowless safe spaces such as laundry rooms or closets.
“In many ways, Bathtub Creative is our way of reigniting the conversation about the war and the people living through it,” said Ashley Walters, partner & chief development officer at Curiosity. “People just like us. Art directors, copywriters and account managers working from the safest place they can find—usually the bathroom.”
Bathtub Creative encourages people to show their support by either purchasing a Ukraine-inspired bar of soap or making a monetary donation to the MacPaw Foundation, a Kyiv-based nonprofit supporting Ukrainian protectors and civilians. On Dec. 20, Curiosity and PR Army are asking the industry to work from their tubs for an entire day and post a video or picture to Instagram, using the #WorkFromTubDay hashtag.
Winning is Undefeated
FanDuel Casino has launched its first work from creative agency of record Mischief @ No Fixed Address, which won the account in July. The campaign includes two hero tv spots, social and radio content, as well as out-of-home across New Jersey, Pennsylvania, Michigan and West Virginia. The “Winning is Undefeated” campaign focuses on the idea that winning in any scenario in life feels amazing. The commercials key in on situations of a person not having to pay for parking because the meter’s broken, and another of a person getting dumped by someone they were going to break up with anyway.