Stagwell Sport Beach returns
Stagwell will bring its Sport Beach activation back to the Cannes Lions Festival of Creativity this year. The activation, which drew nearly 40 athletes and 5,000 attendees during its launch last summer, will move to a bigger space at La Plage du Festival in 2024.
Look back: Inside Stagwell’s Sport Beach
This year’s activation will feature panel discussions around wine, spirits and hospitality, athlete creators, tech and innovation, among other topics. Athletes such as NBA great Carmelo Anthony, former NFL player Brandon Marshall and WNBA legend Sue Bird will return to the activation. First-time athletes set to appear include NFL star Justin Jefferson, World Cup champion and Olympic gold medal winner Megan Rapinoe, among others.
Brand partners for the event include Clio Sports, Genius Sports, Skip Barber and VII(N) The Seventh Estate.