Digitas UK launches free CV anonymizer
Digitas UK has made public Anon CV, a free tool that aims to remove biases from the recruitment process. Automatically removing details from CVs that may trigger bias in the hiring process, the tool aims to bring more diverse talent into the creative industry.
Since the launch of Anon CV, Publicis Groupe’s full-service digital agency said it saved more than 500 hours on recruitment this year. Anon CV anonymizes name, education, gender, ethnic background, age and career in a CV before reformatting it, and Digitas has made the tool open source, publishing the source code free on GitHub.
To promote the tool, Digitas built the website anonCV.org which features information about the tool and launched a LinkedIn campaign targeting recruiters and HR teams.
Cricket Wireless’s new campaign with WWE
Longtime WWE partner and AT&T subsidiary Cricket Wireless launched a new campaign starring WWE superstar The Miz ahead of the July 30 SummerSlam event.
Aided by creative agency Argonaut, Cricket Wireless invited five young WWE fans to sit in the WWE ring. In the 1:53-long video ad, The Miz is introduced to the ring as the fans' “favorite” WWE Superstar, leading the fans to react with disappointment and snorts. The WWE star then tries to bribe the children into saying that he is their favorite wrestler—the bribery is finally met with joyful cheers when he says “Cricket Wireless and The Miz will give you WWE Wrestlemania Tickets!”
To prepare for this campaign, the wireless brand and the agency sought out young fans across Los Angeles, who were eventually awarded Wrestlemania tickets. Before the video ad was released, Cricket teased out a series of gifs on social, inviting fans to guess which WWE star will appear on screen.