Havas remixes classic Beethoven in new JBL Authentics campaign.
JBL launched its first product campaign from Havas, and it includes several musical genre remixes of a classic Beethoven song. The goal of the campaign is to promote JBL Authentics, a new line of smart home speakers.
The hero 30-second spot, created by Havas London, features Beethoven’s 5th Symphony interpreted in four different music genres: hip-hop, K-pop, funk and soul, and pop.
The campaign is live on TV, in print, out-of-home and in theaters across multiple markets globally, including the U.S., Europe, the Middle East and Africa and Asia-Pacific.
Also read: How Stagwell teamed up with Jon Batiste for new album
New York City is known for many things: the Empire State Building, Times Square, its many sports teams—and its smelly sidewalks. Independent creative agency Superheroes NYC is hoping to curb the stench of summer city sidewalks with the Smell Stopper, an on-the-go nasal inhaler infused with a blend of pleasant scents to mask pungent city smells.
The Smell Stopper was designed to fight unpleasant city smells.
Superheroes NYC Chief Creative Hero Rogier Vijverberg was looking for a solution to odious New York streets in the summer and is confident the Smell Stopper will be a “breath of fresh air for all.”
“Coming from Amsterdam myself, we know there’s intricate solutions to bringing an end to all the garbage on the streets, but those solutions take time,” Vijverberg said in a statement. “So it seemed fitting to modify our mission slightly and find a more economical solution to saving New York from smelly streets.”
The Smell Stopper is being handed out by the agency on New York streets and some are available by mail order through the agency’s Instagram account.
As August was coming to a close, many of the employees at Colle McVoy found themselves without camp or childcare options for their kiddos. In response, the agency created Camp McVoy, two days of activities for more than 20 campers ages 4 to 11.
Camp McVoy gave attendees a taste of the advertising industry through creative projects.
Campers got a taste of what their parents do for a living when they learned how to design their own logos, shoot compelling short videos and create a billboard ad. Camp McVoy is the agency’s first summer camp, but the agency has previously opened its doors to employees’ children when schools were closed during the polar vortexes of 2014 and 2019.
Gale partnered with Moonrock Labs to help the Stagwell shop's clients better connect with gamers via in-game marketing messages and activations.
Moonrock Labs specializes in bespoke brand activations in popular video games such as Fortnite, Roblox, Minecraft and ARK: Survival Evolved. In these playable worlds, brand messages from clients including Coca-Cola, Fanta, Burger King and Macy’s have reached millions of gamers, many from the key Gen Z demographic, according to a press release.
Also read: A guide to Gen Z marketing
“Marketers are still grappling with how to integrate into gaming ecosystems and communities authentically,” Gale Chief Innovation Officer Ben James said in a statement. “To do so, they must transition from a strategy of mere impressions to one of complete immersion.”
The partnership also allows for future opportunities for clients to use Moonrock Labs' product team, and offers access to research to help Gale evaluate the impact and effectiveness of gaming on marketing strategy.
Also read: How Stagwell's Gale doubled business two years in a row
Ogilvy New York appointed Samira Ansari as its chief creative officer, replacing Menno Kluin, who held the role for over a year. Ansari will work alongside Darla Price, who was named president of Ogilvy New York in March.
Ansari joins from Deutsch New York, where she served as chief creative officer since May 2022 and worked on clients such as Village MD, City MD, PNC Bank, and Dr. Praeger’s. Prior to that, Ansari led the Anheuser-Busch InBev portfolio for FCB New York.
“Sami's departure marks a bittersweet moment for our team,” Val DiFebo, CEO, Deutsch New York said in a statement. “Over the past year I’ve worked alongside her as she worked hard and led with conviction. I’ve watched her confidence soar; it has been truly remarkable.”
Marc-Henry Cruise Holdings, which owns the upcoming luxury cruise option Four Seasons Yachts, appointed MRM as its lead digital experience and creative agency following a competitive review.
The company’s first yacht is set to hit the seas in 2025.
“It was important that we found a partner capable of re-envisioning the meaning of both luxury travel and yachting to adequately express these terms through digital activations,” said Thatcher Brown, chief commercial officer and head of joint yacht operations, Marc-Henry Cruise Holdings, in a statement.
The American Advertising Federation opened its first Los Angeles chapter, which will be led by local brand and agency executives from Giant Group, MOCEAN, Walton Isaacson, Hawke Media, RPA, Team One, TBWA/Chiat/Day LA, Ogilvy LA, Clique-Now, The MRKT, Mixed Asian Media, IW Group and Cal State Northridge.
The goal of the chapter will be to provide thought leadership, host events, help attract talent to the advertising field and honor “advertising excellence” in Los Angeles.
This comes the same week that the Mosaic Awards announced its 2023 award winners. Honorees include Geraldine White, the chief diversity officer for Publicis Groupe U.S. and the agency VMLY&R, both of which were given Mosaic Champion awards. Work from R/GA and Droga5 for the Ad Council and work from Grey, Cartwright, H&K and Carat for Procter & Gamble's “Widen the Screen” campaign were also recognized.
Along with the awards, this year marks the inaugural launch of the Mosaic Awards Scholarship Fund, an initiative dedicated to supporting young diverse talent pursuing careers in advertising, marketing and media.
American bag and luggage lifestyle brand Vera Bradley selected Assembly as its media agency of record in North America. The client declined to clarify who previously held the account.
Spotify launched a program for small- and medium-sized businesses and their agencies called the Spotify Partner Certification program. The goal of the program, which is available in the U.S., Australia, Canada and the United Kingdom. is to help educate participants on how to advertise on Spotify.
TGI Fridays named Spark as its social media engagement agency. The account was previously held by Get Engaged Media.
MRM UK has appointed Hernan Garcia Dietrich and Tobias Tercic as associate creative directors, newly created roles for the agency. The two join from Saatchi & Saatchi, London.
Agency matchmaking service Setup has appointed its first president, Amanda Thompson. Thompson will retain her duties as chief operating officer.
