Fashion fans were able to enter a contest through the influencers’ social channels, through Adidas membership program, creators club, or in-store at the Adidas Originals flagship store in New York. Participants were able to win a unique influencer-styled head-to-toe look. Select looks were featured on a bespoke Forum Collections page on Adidas’ website.
Fashion influencers involved include Ashley (@Best.Dressed), Wuzgood (@Wuzg00d), Erika (@E_TTG), Emma (@Emmarogue), Sandra (@SandraShehab), Maria Beltre (@LooseUnicorns), Chelsea (Chelseaasoflate), and more.
Deutsch New York promotes first president in 11 years
Deutsch New York has promoted Matt Baker to become the agency’s first president since Val DiFebo last held the position in 2009, before she was named CEO of the agency. Baker first joined the agency in 2018 as chief strategy officer.
“For some time now, Matt has been leading the effort to build the Deutsch New York agency proposition, vision and capabilities—specifically designed to drive new business,” a spokeswoman for the agency told Ad Age. “As we look forward to getting back to in-person work, client meetings, and increased new business opportunities, we felt it was the right time to formally recognize this and reinstate the position of president and elevate Matt into this role.”
Since joining, Baker and his teams have worked on crafted Lion-winning strategies for AB InBev’s Budweiser global and Busch brands, and added clients including Reebok, ClearChoice, Hain Celestial, and Cetaphil to the agency roster.
Mother hires first chief people officer
Independent creative agency Mother has brought on its first-ever chief people officer. Micheline Grace Lewis will lead Mother U.S.'s talent recruitment and retention strategy, and guide its diversity, equity, inclusion, and human resource actions, as well as find ways to foster a connected working environment. Prior to joining Mother, Lewis was the executive director for talent development within consumer and community banking at JP Morgan Chase. Before that, she held the position of head of human resources at eBay Enterprise Marketing Solutions.
Farming and gaming
Manufacturing company John Deere, known for its agriculture technology, worked with Ottawa-based agency SCS and digital production studio Blockworks to create FarmCraft, a farming world experience within the popular game Minecraft. The three companies aimed to educate young people on the importance of agriculture by using a digital platform familiar to them. Within FarmCraft players undertake and complete unique farming missions, including planting and growing crops and then harvesting them once ready. Within the first month after launch, the game integration has seen over two million downloads and 7,000-plus positive reviews within the Minecraft Marketplace.