In addition to its nominations for the Primetime Emmy Awards this morning, the Academy of Television Arts and Sciences also released nominations for its annual Creative Arts Emmy Awards, with categories including Outstanding Commercial.
Among the agencies behind the Outstanding Commercial nominations, Anomaly lead the pack with two nominations, both for its Super Bowl work on Budweiser. One was for "Hero's Welcome," directed by HSI's The Malloys, depicting the emotional homecoming of soldier Chuck Nadd, greeted not just by his family and friends, but also the Bud Clydesdales.
The agency and A-B's second nomination went to "Puppy Love." Directed by RSA's Jake Scott, the popular ad depicted the unbreakable bond between a cuddly Labrador pup and his Clydesdale buddy.
BBDO also earned recognition for GE's "Childlike Imagination." Directed by Dante Ariola of MJZ, the fantastical ad portrays how a daughter imagines her mother's job as a GE employee.
Production company MJZ earned a second nod for Nike "Possibilities." Created out of Wieden & Kennedy, Portland and directed by Nicolai Fuglsig, the energetic spot features a voiceover of Bradley Cooper urging the everyman athlete to take his or her talents to the next level -- by riding rhinos, not bulls -- or vying against athletes like Serena Williams and LeBron James, who make cameos in the ad.
TBWA/Media Arts Lab and Apple also earned recognition for their moving holiday ad "Misunderstood." Directed by Park Pictures' Lance Acord, it tells the story of a reclusive teen who seems to pull away from his family during their Christmas festivities, but ultimately, turns out to be creating for then a very special holiday present.
The Creative Arts Emmy Awards will take place on August 16, followed by the Primetime Emmy Awards on August 25.
