“Bringing in a chief creative officer that can galvanize the teams and push us forward has been a priority for us this year,” said Erica Hoholick, 22Squared’s CEO. “Toygar brings a proven history of creative excellence and an agile approach that will elevate our team and grow our business.”
“22Squared brings the high-touch service only an independent agency can offer at the scale of a network agency. It really is the best of both worlds,” Bazarkaya said. “The agency is special—it has great fundamentals, is 100% employee owned and has put together an amazing team. I am excited to join 22Squared, create some great work to grow our clients’ business and have fun while we’re at it.”
The agency’s most recent CCO was Matt O’Rourke, who left last year and has since opened his own shop, Super Serious.