600 & Rising, the nonprofit formed earlier this summer by Nathan Young and Bennett D. Bennett in an effort to end systemic racism in advertising, has expanded its reach. The organization today announced that it will be merging with Hold the PRess, a group that recently launched in order to improve diversity in the PR and communications industry.
The move effectively extends 600 & Rising’s efforts into the PR sector, contributing to the group’s ultimate goal of creating effective policy and programming that eradicates systemic racism across all of advertising, marketing and PR.
The union brings more than 300 signatories from the PR industry into 600 & Rising’s membership, bringing its total to more than 3,800 Black members and non-Black allies.
Hold the PRess was founded by Taylor’s digital sports group director Sade Ayodele; Taylor Account Executive Nysah Warren; The PR Girl Manifesto Founder Fatou Barry; and Connective Agency Account Executive Enoma Owens.