Agencies

7 niche agency freelance models and specialties

A bevy of new shops are using freelancers to service clients; X&O developed a Minute Maid ad with Jon Hamm, The Room Service helped launch Paris Hilton’s self-tanning product and Superheroes’ Jimmy, which employs freelance artists, promoted Netflix’s “The Umbrella Academy.” (Minute Maid, Tan-Luxe and Netflix)
EL
By:
Ewan Larkin
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BB
By:
Brian Bonilla
October 03, 2024 09:00 AM

Featured Stories

Datacenter
US ad employment slumped in May for the sixth consecutive month

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.

BJ
By:
Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
Retail
Why Walmart is trying to change its perception, even as sales climb
JN
By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
Cannes Lions
AI becomes a Cannes co-pilot for agencies
BB
By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Agency Brief
Agency Brief: Dentsu X, Horizon Media, The Community and more
EL
By:
Ewan Larkin
Agency Brief: Dentsu X, Horizon Media, The Community and more