9 agency reviews to know about

From beverage giants to video game publishers, a wide array of brands have recently sought out fresh agency support. Below, Ad Age lists nine agency reviews to know about this month. Do you know about another review not listed here? Send an email to aatips@adage.com. And stay up to date with several ongoing pitches with our Agency Review Tracker, exclusive to All Access subscribers. Agency Review Tracker Stay up to date with the latest account reviews Click here Bacardi Limited The liquor company has launched a global creative review for most of its brands. The review is said to impact BBDO’s remit for the client, which includes brands such as Bacardi Rum, Bombay Sapphire Gin, Martini, Dewar’s and St-Germain, among others. Grey Goose and Patrón, which were both recently picked up by Publicis Groupe’s BBH USA, are not believed to be a part of the pitch. Bumble The women-first online dating company is looking for a creative agency to help build a new global brand platform. Agencies in the pitch include indies Mother, Wieden+Kennedy and Special Group and WPP’s AKQA. The review comes after Bumble sparked controversy in May with a series of outdoor ads that declared “a vow of celibacy is not the answer,” for which it apologized. Also: AKQA lays off U.S. staff Coca-Cola Co. The soda maker shifted its North America media business from WPP to Publicis Groupe following a closed review supported by MediaSense. Publicis will oversee media and data in the U.S. and Canada. WPP won the beverage giant’s creative, media, data and marketing technology business spanning more than 200 countries in 2021. The British ad giant retains the rest of Coca-Cola’s global business. Also read: ‘Share a Coke’ is getting a Gen Z glow-up Electronic Arts EA, whose video game franchises include Madden NFL, The Sims, Need for Speed and Battlefield, awarded WPP’s GroupM its global media account following a competitive review. Interpublic Group of Cos. was the other finalist in the pitch, which was managed by ID Comms. Publicis Groupe and Dentsu also competed for the business. EA called the change a “revamped agency model,” evolved from its current relationship with WPP’s T&Pm, which had held the account since 2019. T&Pm will no longer work on the business. Geico Just two months after kicking off a review to expand its creative agency roster and better connect with its customer base, Geico is temporarily putting the search on hold, a spokesperson said. The brand is still without a chief marketing officer following the late 2024 departure of prior CMO Damon Burrell. Hertz Global Holdings The car rental company appointed Preacher as its creative agency of record. The Austin, Texas-based independent shop will oversee the namesake Hertz brand and Dollar, a budget-friendly car rental alternative. Creative Haystack managed the review. Clearwater, Florida-based FKQ, which previously managed creative, will continue to oversee media planning and buying. Shadow Lion, an agency co-founded by NFL legend Tom Brady, handles social efforts. Brady, who has starred in several Hertz ads since 2021, will continue to be featured in Hertz’s advertising under Preacher. LinkedIn The professional social media network consolidated the bulk of its global media business with Publicis Media following a closed review that also included Dentsu. LinkedIn formerly worked with several shops, including both aforementioned agencies. Pacifico The Constellation Brands-owned beer brand hired Day One Agency to handle its creative business. Pacifico previously said it was looking for a “digital first, lifestyle-driven approach” to help meet its needs. Day One has created a new brand platform, called “Find Your Own Way,” which seeks to inspire exploration as Constellation Brands prepares to expand Pacifico from its Southern California stronghold. Spectrum The cable and internet provider chose VCCP and Horizon Media as its new lead creative agency and its media agency of record, respectively. It formerly worked with multiple shops on both media and creative. Industry heavyweights including WPP, Stagwell, Havas and Dentsu competed in the review, which was managed by ID Comms.

9 agency reviews to know about

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