The symbol has been shared by authors and celebrities alike. Both Vogue and “The Howard Stern Show” covered it, while celebrities like Billie Eilish, Hailey Bieber and Margaret Atwood have shared it.
According to the Canadian Women’s Foundation, 1 in 3 people in Canada know about the Signal For Help or have seen it being used.
It's "incredible that it's very, very well recognized," Lang said.
The agency didn’t brand the signal because it wanted people to “use it for themselves,” Lang said. By not branding it, he added, many women’s shelters and organizations have been able to use it as their own, further helping those in need.
“It was used a lot to help victims in lockdown, but as countries started to open up, it was being used in real life,” Lang said. “So, at restaurants, bus stops, anywhere in public spaces, we were getting reports that the signal was being used.”
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Juniper Park plans to expand the campaign in the coming months. The second phase, which will also be under the auspices of WFN, will be aimed at educating people on how to respond to the hand signal, in a way that won't put others in danger.
It will launch exclusively in Canada, but with the intent that it will seep into the U.S., too.
“Hopefully again, the world picks up on it,” Lang said.